Barbara Kruger (born January 26, 1945) is an American conceptual artist and collagist associated with The Pictures Generation. Most of her work consists of black-and-white photographs, overlaid with declarative captions, stated in white-on-red Futura Bold Oblique or Helvetica Ultra Condensed text. The phrases in her works often include pronouns such as you, your, I, we, and they, addressing cultural constructions of power, identity, consumerism, and sexuality. Kruger lives and works in New York and Los Angeles. Kruger is a Distinguished Professor of New Genres at the UCLA School of the Arts and Architecture.