Born in New York City's emerging uptown neighborhoods of Washington Heights to Dominican immigrant parents, Peralta was a child of the hip-hop generation. His love of hip-hop music and imagery, together with a traditional Dominican upbringing in the streets of NYC, fueled his early interest in visual art. As a teenager his eye shifted to graffiti. Armed with a Media Arts degree from Long Island University, Peralta began his career as a Design Director at a boutique PR/marketing agency in Manhattan. His in-house work designing logos, websites and promotional materials for clients opened up outside opportunities to design graphics and web designs for fashion companies like Sean John, Goliath, Vault NY and others.