Paula Scher has been at the forefront of American design over the past three decades. Her eclectic approach to typography, in addition to her eye-catching color and composition has ushered in an entirely new symbology of advertising and poster design. Scherââ¬â¢s clients have included The New York Times Magazine, The Museum of Modern Art, and Microsoft, among many others. In 1996, Scher was bestowed the coveted Beacon Award for integrated corporate design strategy for her work with The Public Theater.
