Rooted in contemporary urban culture, Zach Schrey creates an alternate world of characters and designs that remind us of the everyday, yet have an instant presence because of their bold, clean nature. Being influenced by the often-repeated imagery of cartoons, comics, and corporate logos/brands, Zachâs work collectively pokes fun at these frequently accepted norms, while at the same time heightening our awareness of this hidden ridiculousness. He lives and works in Chicago, Il.